Create an ambitious, immersive experience to turn passive awareness into active travel planning
Emerging technologies like AI—when powered by Tripadvisor’s trusted data and paired with authentic human interaction—can enhance cultural discovery, build emotional connection, and ultimately increase stated intent to visit Abu Dhabi among these high-potential audiences
We created a bold, global experience through a set of domes designed to set a new standard in destination storytelling while harnessing global traveler insights and pioneering technology. Travelers explored the domes, where they were surrounded by 360-cinema showcasing Abu Dhabi’s most iconic landmarks, used AI-agents to create personalized itineraries, and engaged with a review orb that allowed them to step into the shoes of real travelers. All while prioritizing three primary hubs for this activation in Paris, NYC, and Mumbai, to capitalize on their dense populations of high-intent urban travelers.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.