Make meaningful connections with solo travelers, with Moxy as a place that brings people together
+60% of our travelers are travel solo more than they used to, with increasing mentions in reviews of solo travel, meeting new people, and making friends
Moxy partnered with Tripadvisor to position itself as a social hub to host an “ultimate solo traveler” event. The interactive, 100-person event included cocktails, games, entertainment, and giveaways. Using the hotel’s spaces to foster meaningful connections and tap into solo travel communities, we highlighted Moxy’s challenger-brand attitude.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.