Engage with Hispanic travelers and adventurers through contextually relevant custom content and programs to increase consideration of Toyota trucks and brand
Tripadvisor’s Hispanic users are 34% more likely than the average Hispanic internet user to have an interest in outdoor activities like hiking and camping
Tripadvisor and Toyota created a story-driven campaign that celebrated the spirit of the Hispanic community while drawing a parallel of strength within Toyota’s lineup of trucks. Through video storytelling, three friends took separate journeys through the Arizona desert—each in a Toyota truck that reflected who they are. They explored independently, following instinct, purpose, and curiosity, before reuniting under desert stars.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.