Engage with a high-quality audience, drive business success, and raise brand awareness
36% of travelers worldwide bought makeup or cosmetics in the last month
We matched users who exist in both Tripadvisor and L’Oreal Travel Retail databases through Tripadvisor Data Clean Room, a new strategic offering to share access to data for activation, analysis, and collaboration. The campaign was centered around a branded hub experience and sweepstakes that gave users a chance to win a three-day trip to NYC, including round-trip flights, a hotel stay, a facial, skin consultation, and a curated collection of Kiehl’s products. Brand channel takeovers in six markets, dedicated emails, and standard media drove traffic to the hub and increased entries.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.