Increase awareness for Macao and drive content engagement
55% of travelers plan to travel for music, including 75% of Gen Z and 65% of Millennials
Spanning 13 markets and seven languages, this global campaign was anchored by Tripadvisor’s first collaboration with Warner Music, featuring a bespoke soundtrack and creator-led social content. Artist J.M3 produced an original video and interview series, which was supported by branded articles, trip guides, and paid media amplification that highlighted Macao’s cultural, culinary, and luxury experiences and drove global engagement and traffic.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.