In partnership with

San Diego Tourism Authority

San Diego on Tour

Advertiser category

Destination

Activation

Branded Content, Experiential

In partnership with

San Diego Tourism Authority

San Diego on Tour

Advertiser category

Destination

Activation

Branded Content, Experiential

In partnership with

San Diego Tourism Authority

San Diego on Tour

Advertiser category

Destination

Activation

Branded Content, Experiential

The brief

The brief

The brief

Bring San Diego sunshine to places around the U.S.

What we know

What we know

What we know

47% of travelers are looking to travel in summer to escape the everyday stress by relaxing and recharging

What we created

What we created

What we created

We created two epic pop-up events in two cities (NYC, Chicago), serving up the best of San Diego including Cali-Baja bites, a chance to win a trip to San Diego, an AR portal to San Diego's Rady Shell, and of course, good vibes.

*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.

The future of travel advertising lives here

© 2026 Wanderlab at Tripadvisor. All rights reserved.

© 2026 Wanderlab at Tripadvisor. All rights reserved.