Build upon the successful “Starring Great Britain” video to showcase Great Britain as a cinematic destination
69% of US travelers are more likely to travel to a destination they have seen in a movie or TV show
We challenged “London-only” myths by leveraging cinematic storytelling to drive regional dispersion and high-value bookings across the UK. We created a hub highlighting some of the many British attractions that have been starring locations in film & TV. We created a custom interactive map widget that opens film & TV location trivia questions about star locations around Great Britain, with answers revealed as users explore each destination.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.