Position Corona as owning summer and helping travelers make the most of their PTO through four key passion points: food, music, sports, and beaches
80% of American workers say it’s important to use time off to travel
We inspired travelers to maximize time off while bringing Corona’s “La Vida Más Fina” to life. Leveraging Tripadvisor research on why Americans struggle to unplug, we developed a first-to-market content strategy spanning branded articles, curated trips, and an interactive quiz across Corona’s four passion areas. The partnership also amplified Corona’s Protect Our Beaches initiative through influencers, sponsorships, and sweepstakes to drive multicultural engagement.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.