Showcase Australia’s Northern Territory as a premier destination for unforgettable road-trip experiences
Those who travel for sports are 46% more likely than the average traveler to use Tripadvisor as a tool
We capitalized on the high-energy atmosphere of the F1 season and launched a bold, co-branded pop-up activation featuring a custom caravan filled with trip inspo. We then moved visitors from inspiration to action, with a promo code for 30% off Tripadvisor Experiences and a high-value holiday giveaway. But we didn’t stop there. We further amplified through influencer partnerships and a post-event OOH rollout to ensure Northern Territory stayed top of mind, long after the activation concluded.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.