In partnership with

Visit Orlando

The Wanderer: The Joy of the Unexpected

Advertiser category

Destination

Activation

Video, Experiential, Display, Audience Extension, Influencers

In partnership with

Visit Orlando

The Wanderer: The Joy of the Unexpected

Advertiser category

Destination

Activation

Video, Experiential, Display, Audience Extension, Influencers

In partnership with

Visit Orlando

The Wanderer: The Joy of the Unexpected

Advertiser category

Destination

Activation

Video, Experiential, Display, Audience Extension, Influencers

The brief

The brief

The brief

Discover the side of Orlando most tourists miss

What we know

What we know

What we know

41% of global Tripadvisor travelers like to be the first to try new things

What we created

What we created

What we created

Recognizing that live storytelling is what truly captivates travelers, we debuted an all-new episode of The Wanderer on Amazon Prime. The episode followed two travelers as they discovered hidden gems beyond Orlando’s famous theme parks.

*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.

The future of travel advertising lives here

© 2026 Wanderlab at Tripadvisor. All rights reserved.

© 2026 Wanderlab at Tripadvisor. All rights reserved.