Position Sherwin Williams as the perfect paint companion to bring the feeling of travel home
97% of travelers look to relive travel experiences, visiting or planning to revisit the same destination
We capitalized on travelers' need to bring the feeling of travel into their homes by creating a one-of-a-kind microsite that allowed travelers to match palettes with their favorite destinations and, from there, order paint samples.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.