In partnership with

Samsung

Unfold the Unmissable

Advertiser category

Tech

Activation

Branded Content, Social, Email, Audience Extension, Display

In partnership with

Samsung

Unfold the Unmissable

Advertiser category

Tech

Activation

Branded Content, Social, Email, Audience Extension, Display

In partnership with

Samsung

Unfold the Unmissable

Advertiser category

Tech

Activation

Branded Content, Social, Email, Audience Extension, Display

The brief

The brief

The brief

Showcase the Samsung Galaxy X Fold7 as the ultimate family device in the UK—trusted for planning holidays, capturing memories, and enjoying content on the go

What we know

What we know

What we know

42% of travelers are motivated by spending quality time with partners, family, or friends

What we created

What we created

What we created

We highlighted unmissable vacation moments through the eyes of top family influencers, demonstrating how Samsung’s devices make travel unforgettable.

*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.

The future of travel advertising lives here

© 2026 Wanderlab at Tripadvisor. All rights reserved.

© 2026 Wanderlab at Tripadvisor. All rights reserved.