Convert travelers from consideration to booking while showcasing key points of differentiation from the competition
47% of travelers are looking to relax and recharge on their next vacation, with 31% preferring brands that are trendy or cool
We showcased the benefits of a stylish, kid-free Virgin Voyage cruise with three branded articles, Caribbean and Mediterranean destination takeovers, video, and off-site media driving to the Virgin Voyages site. We targeted specific audiences, the modern cruisers and travel shoppers, to ensure relevance and increase the likelihood of booking a Virgin Voyages cruise.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.