The Brief

As travel returns to a “new normal” in the U.S., attract new leisure riders to Amtrak and encourage traveler confidence by providing the perfect platform to get Back on Track.

The Solution

Reintroduce Amtrak as the ultimate form of convenient, leisurely transportation to domestic explorers, leisure riders, city dwellers, and business travelers through the Back on Track campaign: tap influential storytellers, create custom content, robust amplification, awareness-generating high-impact media, and our first Pro+ Hybrid targeting model.