Cutwater Spirits

Cutwater Spirits

Cut Out with Cutwater

In partnership with

logo Cutwater

The Brief

Increase national awareness of this new canned cocktail category and position Cutwater as its leader. Empower consumers to embody Cutwater’s brand purpose, a freeing and adventurous spirit, by enjoying wherever you go.

The Solution

Marry custom content, a national sweepstakes, social video content, and data-targeted media to drive awareness among the Tripadvisor community and inspire users to discover their adventurous spirit with Cutwater’s award-winning canned cocktails.



Total sweeps entries, building a direct brand relationship with consumers cost per entry 1.2x more efficient than Tripadvisor benchmark


Social engagements, including likes, shares, comments, and video views


Overall campaign CTR, a 3x increase on Tripadvisor benchmark