The Brief

Increase national awareness of this new canned cocktail category and position Cutwater as its leader. Empower consumers to embody Cutwater’s brand purpose, a freeing and adventurous spirit, by enjoying wherever you go.

The Solution

Marry custom content, a national sweepstakes, social video content, and data-targeted media to drive awareness among the Tripadvisor community and inspire users to discover their adventurous spirit with Cutwater’s award-winning canned cocktails.