Destination New South Wales

NSW: The Open Road

In partnership with

logo DNSW

The Brief

Increase overnight visitor expenditure, search, and visitation to New South Wales in a safe and sustainable way.

The Solution

Leveraging our range of content and advertising solutions, drive meaningful engagement with regional NSW road trip content, including travel guides and articles, as well as a social activation to drive impactful regional NSW conversations across our community.


CTR, 110% above the benchmark


Quiz hub page engagement rate, 161% above the benchmark


New South Wales passenger bookings as a result of the campaign, 213% above the goal