Ford Bronco Sport

Ford Bronco Sport

Disconnect to Reconnect

In partnership with

logo Ford Bronco Sport

The Brief

Introduce the new Bronco Sport to the Hispanic Challenge Seeker audience and drive high-impact awareness of this critical nameplate, differentiated from the Bronco by establishing the Bronco Sport as the Owner of the Outdoors and a vehicle capable of wild — and tame! — outdoor adventures.

The Solution

Leverage the scale and trust of Tripadvisor to promote Bronco Sport messaging and content, and drive consideration through a talent-led video program, allowing Hispanic Challenge Seekers to envision the outdoors made possible by the Bronco Sport. Tap into Tripadvisor Navigator, our proprietary first-party data solution, to promote video and social-led content to Hispanic Challenge Seeker audiences.


Long and short-form custom video views across social media and Tripadvisor's high-impact video units


Aggregated Video View Rate across the Immersive and Explorer Video custom solutions, 2.1x the Tripadvisor benchmark


Overall campaign CTR, nearly 1.9x the average Tripadvisor benchmark