The Brief

Introduce the new Bronco Sport to the Hispanic Challenge Seeker audience and drive high-impact awareness of this critical nameplate, differentiated from the Bronco by establishing the Bronco Sport as the Owner of the Outdoors and a vehicle capable of wild — and tame! — outdoor adventures.

The Solution

Leverage the scale and trust of Tripadvisor to promote Bronco Sport messaging and content, and drive consideration through a talent-led video program, allowing Hispanic Challenge Seekers to envision the outdoors made possible by the Bronco Sport. Tap into Tripadvisor Navigator, our proprietary first-party data solution, to promote video and social-led content to Hispanic Challenge Seeker audiences.