The Brief

Inspire Hispanic Cultural Progressives to celebrate their lives with the people they love, in one-of-a-kind, elevated experiences.

The Solution

Position Lincoln as the guide to navigate the world of luxury travel as a way to connect with friends and family together in comfort. Through a custom travel platform that serves as a dedicated travel concierge, bespoke content, an experiential airport activation, and a luxury sweepstakes, upgrade their entire travel journey and deliver luxurious experiences during the busy holiday season.