Browse & Buy Before You Fly
In partnership with
Drive awareness of L’Oreal’s latest offering: the ability to pre-buy travel essential products online and pick them up at the airport.
Target confirmed bookers with media ads displayed on Tripadvisor and on social channels. Promote L’Oréal brands in Duty-Free by redirecting them to an exclusive “Beauty-to-Go '' landing page, giving visitors access to a selection of L’Oréal best selling products to Reserve & Collect on Dufry’s site to collect at the airport.