The Brief

Drive awareness of L’Oreal’s latest offering: the ability to pre-buy travel essential products online and pick them up at the airport.

The Solution

Target confirmed bookers with media ads displayed on Tripadvisor and on social channels. Promote L’Oréal brands in Duty-Free by redirecting them to an exclusive “Beauty-to-Go '' landing page, giving visitors access to a selection of L’Oréal best selling products to Reserve & Collect on Dufry’s site to collect at the airport.