The Brief

Drive awareness of Michigan as America’s favorite four-season destination and generate visitation through a robust, 360-branded program.

The Solution

Produce a story-driven, 2-part docu-style video series that spotlights the undying spirit of two proud Michiganders via a custom branded experience that also features an interactive quiz and bespoke itineraries. Create an accompanying immersive audio experience using Amazon’s Alexa voice technology and Tripadvisor’s community-powered content to inspire and drive tourism demand for Michigan.