The Brief

Drive awareness of PETSMART's PetsHotel and variety of pet services amongst our audience of busy, on-the-go traveling pet parents who are itching to travel after restrictions were lifted.

The Solution

Create a custom hub where pet parents can find ideas, learn about fellow pet owners, and engage with a fun interactive quiz. Curate a group of pet-parent influencers to share their personal PetsHotel experiences and tips through adorable and entertaining social content. Then, leverage Tripadvisor's first-party audience segments to reach PetSmart's target audience located near PetsHotels and encourage PetsHotel bookings for any upcoming vacations.