The Brief

Abu Dhabi wants to enrich travelers’ lives by sharing the true essence of the destination and effectively communicate meaningful experiences that users can explore at their own leisure.

The Solution

On Nov 8th- 9th, 2023, 49K guests joined us for a unique virtual voyage, powered by Tripadvisor data, through the heart of Abu Dhabi as we brought the emirate’s majestic landmarks and vibrant culture to life like never before.

Visitors were invited to taste, see, and explore in new and exciting ways as we whisked them away on an alluring travel journey through a series of dazzling Abu Dhabi backdrops, complete with enchanting sounds, exotic flavors, and exciting hands-on experiences. Activations included Oud making workshops, The Wanderer Panel + Screening, artisan demos and speciality coffee tastings.

The Brief

Abu Dhabi is well placed to capitalize on demand as the destination's restrictions ease. Create new ways of driving excitement, delight, inspiration, and ultimately, bookings to Abu Dhabi.

The Solution

Launch the world’s first virtual voice tour of a destination on Alexa with themes and content based on Tripadvisor data and traveler sentiment. Create an immersive experience enabling potential travelers to explore the wonders of Abu Dhabi from the comfort of their home by simply saying: “Alexa, explore Abu Dhabi”.