The Brief

Increase brand awareness and consideration for Orlando to drive visitation to the destination. Highlight other reasons to travel to Orlando aside from the theme parks like restaurants and other POIs.

The Solution

We partnered with The Wanderer Amazon Prime TV series to craft the first ever US episode, "The Joy of the Unexpected," focusing on Orlando's hidden gems beyond its famed parks. Our multi-channel promotional approach, featured an in-person Coney Island screening event, Branded Trip, Brand Channel, Influencer content, TripConnect, and targeted traffic drivers, which led viewers to watch an unforgettable journey through Orlando's lesser-known treasures.

The Brief

Drive engagement and tourism for Orlando, FL, with a co-branded and customized on-site experience.

The Solution

Leverage a variety of activations including a branded experience, Alexa voice activation, sweepstakes, branded trips, as well as dedicated email to drive consideration for travel to Orlando.